SOCIAL MEDIA MANAGEMENT // TOM FERRY 2018-2019
Through ownership of the Tom Ferry social media strategy, I was able to identify and implement tactics that would organically evolve the pre-existing social media channels to the next level of growth.
Within a 12 month period:
↠ Growing of the primary social media platform Instagram, organically taking Followers from 30 K to 98 K (avg. 5.7 K
organic per month).
↠ Analysis and application of social media analytics and trends.
↠ Creation of an advanced social media content schedule with relevant monthly themes.
↠ Tripling weekly content publishing including introductions of new weekly themed content.
↠ Project management of social media content creation and copywriting.
↠ Weekly support to the Social Media Coordinator role with content publishing/scheduling and community management.
Other Significant Achievements:
↠ Project Lead on two major department initiatives, the promotion of the biggest annual company event, the
operations, promotion and ticket sales).
↠ Emcee presenter for a 3-day online streaming show (LiveCast 2018) through a live-to-camera feed onsite the
Success Summit 2018 event, with over 2,000 people streaming live online.
↠ Nominated and selected to be a part of the Tom Ferry "Rockstar Ambassador" Committee to help energize and motivate
internal teams by providing onsite support to employee needs and holding monthly award ceremonies to highlight
SOCIAL MEDIA MANAGEMENT // MARVVY 2014-2017
HYPNOSIS TRAINING ACADEMY // marvVy
The Hypnosis Training Academy is the main focus niche brand providing educational learning programs, supporting materials and training events for individuals looking to study and practice ethical Hypnosis, Self Hypnosis and Hypnotherapy.
My key responsibilities:
↠ All aspects of Organic social media marketing.
↠ Full community management.
↠ Strategic post boosting.
↠ Ad hoc Paid campaign management.
↠ Growing the brand's social media presence (relaunching the Facebook Business Page and Twitter Page. Launching six
new social media platforms; Linkedin Personal Profile & Company Page, YouTube, Instagram, Pinterest, Google Plus.
Here are analytics of the Top 3 brand social media pages within a 2 year period:
// FACEBOOK PAGE BOTH ORGANIC + PAID
Starting with 9 K Facebook Page Likes, we were able to reach 35.6 K Page Likes within a 2 year period (avg. 887 per month). Through various organic content, promotional strategies, community interactions and some paid advertising, we were able to achieve an average of 3.4 K Organic Page Reach (peaking at 10 K), and 12.4 K Paid Page Reach (peaking at 120 K).
Through trial and error of various content strategies, we were able to achieve an average of 3.3 K Organic Post Reach (peaking at 9 K), and 12 K Paid Post Reach (peaking at 110 K).
// TWITTER PAGE ORGANIC ONLY
After repurposing the pre-existing page into a branded company page, it was successfully relaunched increasing the base level of 514 Followers to 2.3 K (avg. 84 per month). The page saw a positive trend in Profile Visits, ranging from 409 visitors to 3.4 K visitors per month (avg. of 1.2 K per month), and Organic Impressions ranged from 14.6 K to 107 K, depending on the time and resources put into the page that month.
// LINKEDIN PERSONAL PROFILE PAGE ORGANIC ONLY
After successfully creating and launching a new Personal Linkedin Profile Page for the brand's guru and co-founder we were able to build a network of 6.3 K Profile Connections, consistently ranking within the Top 3-5% for Profile Views.
SOCIAL MEDIA CONTENT CAMPAIGNS // MARVVY
HYPNOSIS TRAINING ACADEMY // marvVy
During my time at marvVy I conceptualized and project managed a "give back" social media community campaign called "HTA Changing Lives". The project was broken down into smaller content campaigns spanning over months. There was a full marketing launch including email campaigns, blog posts on the main website, creation of new webpages as well as the social media content campaigns and custom Facebook page tabs.
I was also responsible for all other brand content campaigns from the conception stage to publishing and engagement on those campaigns after they were live on social. I created a social content strategy that worked around relevant brand subjects and blog themes, including the use of user-generated-content from the community.
Please click on the button below for more examples of marvVy social imagery.
// HTA CHANGING LIVES VISUAL SOCIAL COMMUNITY CAMPAIGN
// COMMUNITY-INTERACTIVE SOCIAL CONTENT
// GENERAL SOCIAL MEDIA CONTENT: INSPIRATIONAL QUOTES + TEXT
// WEEKLY QUOTES FROM THE BRAND FOUNDER, INDUSTRY TIPS + BRAND SPECIFIC GENERAL CONTENT
// HYPNOSIS TRAINING ACADEMY MOBILE APP
In support of the Hypnosis Training Academy Mobile App Project, we were able to utilize the brand's social media presence to gain some important user feedback regarding specific aspects of the app's development. Below are some examples of such social media content pieces that generated active comments and feedback which were passed onto the app development team, to help with their development strategy.
SOCIAL IMAGERY DESIGN // QNET 2011-2013
QNET / MARUSSIA 1 FORMULA 1 SPORTS SPONSORSHIP // QNET
For the QNET/Marussia F1 Team sports sponsorship, I was responsible for managing the design of social imagery for blog posts, social media posts, company web pages and other related sports sponsorship marketing projects. Working alongside the design team, I would send them a detailed design brief for each project, including size requirements and specific imagery inspiration, for example, iconic location-based landmarks for each specific Grand Prix project.
For this particular sports sponsorship, the company had developed an interactive, gamified website called FanHQ for customers and fans. I was given primary responsibility for managing the relaunch of the FanHQ site. Working with the IT, Design, Social Media teams and external vendors, I lead this project to success, as well as the creation and delivery of social media imagery for interactive FanHQ competitions.
Below are a few examples of the social artwork produced for these projects. Please click on the button below to see all other examples of QNET social imagery.
// ITALY FORMULA 1 GRAND PRIX SEPTEMBER 2012
// FANHQ WEBSITE RELAUNCH TEASER 2013
QNET TOUR DU FASO SPORTS SPONSORSHIP // QNET
For QNET’s sports sponsorship of the Tour du Faso 2012 event, I was responsible for the creation of social media and digital flyer imagery. Working with the Design team, I came up with a design concept for various social media banners and a digital flyer (to see the digital flyer please refer to the Copywriting tab of this portfolio).
PERSONAL SOCIAL MEDIA PROJECTS
SOCIAL MEDIA CONTENT + IMAGERY // minalism
As a part of my personal interest in social media I have always experimented with creating social-media-tailored content in the form of imagery and text. Below is a selection of visual content that I made in my spare time.